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Social Media Analytics in GA4

Posted by Admin at 10 Oct 2022

It’s no secret that social media is an essential part of any marketing strategy. It gives you a unique opportunity to connect with your customers directly and offer them additional content, products, or services they may be interested in.

In order to stay ahead of the curve, it’s important to monitor your social media marketing performance regularly and continue optimizing your campaigns for sustained success.

If you’re not using a tool to track and analyze your campaigns, then you’re missing out on valuable data that can help you improve your overall social media marketing strategy.

In this post, we’ll explore how Google Analytics 4 (GA4) can help you monitor your social media campaigns to identify which channels and ad campaigns are having the greatest impact on your business.

Standard Social Media Reporting in Google Analytics 4

Social media reporting looks a bit different in Google Analytics 4, when compared to traditional Universal Analytics.

Some of the familiar reports have changed, others now take a few more steps to achieve similar results, but overall there are some new features to help you analyze the social media marketing campaigns that bring users to your website.

There are two main social media reports in Google Analytics 4:

  1. Traffic Acquisition Report
  2. Advertising Snapshot (workspace)